Influencer Campaign Brief Template for Purpose-Driven Brands

Build authentic, mission-aligned influencer partnerships with this Influencer Campaign Brief Template for Purpose-Driven Brands — designed for nonprofits, sustainable businesses, social enterprises, and ethical marketing teams.

This fully editable Google Docs template helps you organize every part of your influencer or creator campaign — from goals and messaging to deliverables, compensation, and impact tracking. Perfect for teams focused on influencer marketing for nonprofits, sustainable brands, or values-driven businesses, it ensures your partnerships feel purposeful, clear, and professional from the very first email.

What’s Included:

• A plug-and-play Influencer Campaign Brief Template (Google Docs and .docx file)

• Pre-filled sections for campaign goals, messaging, deliverables, and creative guidelines

• Brand tone and voice prompts for mission-driven storytelling

• FTC disclosure reminders for ethical influencer campaigns

• Optional tracking and reporting outline

Best For:
✔️ Nonprofits launching ambassador programs
✔️ Sustainable and ethical brands collaborating with creators
✔️ Small businesses managing influencer partnerships in-house
✔️ Marketing teams seeking consistent and clear campaign communication

Why You’ll Love It:
This template saves time while helping your team communicate expectations clearly and align every partnership with your brand’s purpose. Whether you’re planning your first creator collaboration or scaling a full ambassador program, this tool gives you the clarity and structure you need to build meaningful, impact-driven campaigns.