resources.

Anna Cox Anna Cox

Influencer Marketing for Boutique Hotels: A Step-by-Step Guide

Influencer marketing isn’t just for big brands. For boutique hotels and eco-lodges, it’s a powerful way to share your story, attract like-minded guests, and grow with purpose. This guide walks through every step — from finding the right creators and setting up an affiliate program to tracking ROI and building long-term partnerships that align with your brand’s values.

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Anna Cox Anna Cox

How to Launch Your First Influencer Campaign

Launching your first influencer campaign doesn’t have to feel overwhelming — or transactional. Whether you’re a nonprofit, sustainable startup, or wellness brand, the most impactful partnerships are the ones rooted in shared purpose. This guide breaks down how to build an ethical influencer strategy from the ground up, with practical steps, platform recommendations, and real campaign examples to inspire your next move.

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Anna Cox Anna Cox

5 Ways Small Businesses Can Work With Influencers

Influencer marketing isn’t just for big brands. Small businesses, nonprofits, and sustainable or wellness-focused organizations can leverage authentic voices to grow awareness and impact—even on a limited budget. From partnering with micro-influencers to hosting creative giveaways and tapping into your community network, discover five practical strategies to run ethical, high-impact influencer campaigns that align with your mission and resonate with your audience.

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Affiliate Marketing for Nonprofits: A Complete Guide

Unlock a new way to grow your nonprofit’s impact with affiliate marketing — a strategy that turns supporters into champions for your mission. In this complete guide, we walk you step-by-step through launching your first nonprofit affiliate program, from setting goals to tracking results, so you can raise funds and awareness with purpose.

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